Have you found yourself thinking that your Stebby profile seems to be missing something and users can’t find you? Or everything is super fine and you just want to refreshen your Point of Sale? We’ve put together some key thoughts and observations below to help you better showcase your services and stand out on Stebby. Whether you’re new to Stebby’s or already an experienced Stebby Service Provider, we think everyone will find something useful here.
Let’s get to know each other!
Let’s start with the basics – who you are, where you come from and what you do. Think of your Stebby Point of Sale as your business card, where you’ve highlighted everything important about who you are, what you do and how to use your services. Under the general information in the Point of Sale view, add a brief introduction of yourself as a Service Provider, instructions on what to do after you have purchased a ticket and, if necessary, additional information in a separate box on how to find you and where to use the services. In other words, as much specific information as possible to make it as easy as possible for the user to get in touch with you and use the service after purchasing the ticket.
In the same view, under the Point of Sale settings (“Sales and Services” – “Points of Sale”), there is a separate field for keywords. The more keywords you are able to include describing your services or Point of Sale, the better the chances are that a user will find you in our catalogue with a matching search keywords. Add keywords individually and separate them with commas.
Point of Sale location
As it is also possible to filter Service Providers by location, please make sure that you have filled in all address fields correctly in the Location settings. This includes using the interactive map feature and dragging the needle on the map to the correct location in case the needle didn’t land on the right house when you added the address. For example, if a user is looking for an exciting new service near you, you’re more likely to be among the first search results.
Is anybody out there?
In order to avoid that a user comes to you after purchasing a ticket during non-working hours, please also have a look at the opening hours section under the Point of Sale. There you can check your normal opening hours. For any holidays and public holiday exceptions, it is of course safer to post this information on your social media, although for longer absences we recommend that you also post it separately under the general information for your Point of Sale. In this case, it is safer for users to take this into account before purchasing a ticket. If necessary, also adjust the settings for the sale of services.
Visuals
In general, we have seen a lot of progress and have noticed that a large number of Service Providers have already added pictures to their profiles. Nevertheless, we recommend that you check your Stebby image bank every now and then. This is especially the case if your company has undergone a renovation, a change of equipment, a move, a brand refresh, etc., and the current pictures may not be the best representation of the situation. Add pictures and see how it looks from the user’s perspective. Are the images sharp enough, the right size, etc.?
We also draw special attention to the cover photos of the Services groups. By default, if you have not added one yourself, the cover photo of your Service Provider account will be displayed in the search as the cover photo for services. Therefore, it would be a good idea to set a separate image for each service group according to the service group and its content, in order to give your users a better overview and also to make it easier to distinguish between your different services.
So what are the key takeaways? Profile picture, cover photo, general gallery of the Point of Sale and also separate pictures under the service groups. The more the merrier.
Grouping of services
Continuing along the lines of service groups, it would also be appropriate to highlight the logical distinction between services. For example, if you are a Service Provider with a repertoire that includes nutrition advice, facial treatments, body treatments and group training, please create a separate service group for each of the different kind of services. Otherwise, it will simply be more difficult for the user to find their way around our environment, and you may find that a very cool service is in the wrong group of services, so to speak, and cannot be found easily.
Similarly, it is good practice to avoid a situation where each individual service is in a separate group of services. This will make your Point of Sale rather cluttered, making the profile again difficult to navigate. Also, add a comprehensive description under each group of services, and a more detailed description under each individual service, if necessary.
And now…
So what can we say in conclusion. Once you’ve applied the above to your Point of Sale, take a look at how your profile looks through search to make any minor corrections. If you’re feeling particularly proactive, you can also download the Stebby mobile app (App Store, Google Play), to get an idea of how users see your virtual POS through their phone – whether the images are in the right format, whether there’s enough information, how to book/use the service, etc. From here on, we can work together to promote people’s well-being even better!
